Why telemarketing?

Some charitable organisations mistakenly believe that using the telephone as a means to build financial resources for their mission, will damage their brand or negatively effect business or community support for their organisation. This is untrue!

Many organisations have successful, innovative and well managed telephone programs that raise significant funds to support their important work and actually have a positive effect on their brand by building the organisation's profile.

We work for worthy and important causes and almost every charity to some extent, relies on public support - which means sooner or later, someone is going to have to ask for money!

Telephone fundraising is undertaken by many organisations that understand that direct mail is only one of the direct marketing mediums available. Organisations not availing themselves of the very direct and personal donor contact opportunity afforded by telemarketing, may well be missing a great opportunity.

Organisations that have trialed donor telemarketing have frequently found that they can acquire donors at a half or quarter of the cost of acquiring donors by mail. They have also discovered that the rate of renewal of phone donors is usually greater than mail donors.

Amazing results have also been achieved by organisations reactivating severely lapsed donors by telephone - donors who have not responded to countless mail solicitations.

Let’s Talk Marketing is happy to provide testimonials from organisations that have successfully included telemarketing in their fundraising mix.